Why the first ten clients get 50% off (and what the terms actually are)
A discount with a stated reason is easier to trust than one without. Here is why this one exists, what it covers, and where it stops.
Read itInsights · 3 articles
News & notes
What we are building, what is changing in search, and what it means for a local business.
AI answers in search: what it changes for a local business
AI summaries are changing what a results page looks like. What they have not changed is which businesses get recommended, and why.
Read itWe rebuilt our own website. Here is what we found wrong with it.
Selling SEO with a site that has broken links and no sitemap is a credibility problem. So we audited our own first, and published the findings.
Read itOther topics
Guides & tutorials9Step-by-step tutorials you can follow yourself — writing pages that convert, planning content, and getting a site ready to launch.Local SEO8How local search actually works, and the unglamorous work that moves you up the map pack in a small market.Websites8What makes a small business website fast, findable and maintainable — and which decisions you only get to make once.Worked examples3Full walkthroughs of how a project runs end to end, with the numbers and the trade-offs shown. Composite scenarios, not named clients.