Five things worth knowing about your current website.
Send the address. You get three specific findings in writing before 7am tomorrow — a slow image, a missing title tag, an unclaimed Business Profile, whatever is actually there. Free, and there is nothing to buy at the end of it.
What gets checked
Not a ninety-item automated report sorted by severity. Five things that decide whether a local business website earns its keep, looked at by a person, on your actual site.
- 01Does it work on a phoneNot “is it responsive” — whether the buttons are tappable, the text is readable without pinching, and the phone number actually dials. Most local sites fail on at least one.
- 02How fast the first screen loadsMeasured, not guessed, with the single biggest cause named. Usually it is one uncompressed photograph.
- 03What Google has been told the page is aboutYour title tag and description are what appears in the search result. A surprising number say “Home” or the name of the template.
- 04Whether your Business Profile is claimed and consistentIncluding whether a duplicate profile exists, which is the hardest local problem to undo and the easiest to spot early.
- 05Whether a stranger can tell what you do and what to do nextThe one that is not technical, and the one that most often costs the most money.
- It is free, and there is nothing to buy at the end of it.
- You get a written reply, not a call, and not an automated PDF.
- Three specific things, named, with what to do about each.
- If nothing is wrong, you will be told that too.
Because showing is cheaper than claiming.
A new business has no portfolio and no reviews, so anything it says about its own competence is unverifiable. Fifteen minutes spent naming three real problems on your actual website is not — you can check every one of them yourself the moment you read it.
Roughly half the sites checked have something wrong that is worth paying to fix. That is the whole business case, and it is stated here rather than hidden, because a free thing with an unstated motive is the one people are right to distrust.
What this is not is a gated PDF. The checklists are already published in full, free and ungated, at themarketingguru.ca/blog. Putting a worse copy of them behind an email address would be a straightforward bait-and-switch.
Questions about the site check
- Is this actually free?
- Yes, and there is nothing to buy at the end of it. It takes about fifteen minutes, roughly half the sites checked have something wrong that is worth paying to fix, and that is a good enough reason to do it. If yours does not, you will be told so.
- Will I get a sales call?
- No. You get a written reply. There is no phone number to be chased on, no calendar link, and no follow-up sequence unless you tick the box asking for occasional tips — which is optional and unticked by default.
- What if I do not have a website yet?
- Then there is nothing to check. Build a project plan instead — it takes about the same three minutes and gets you a written scope and price rather than a list of problems.
- How is this different from an automated audit tool?
- An automated tool returns ninety findings sorted by severity, most of which do not matter for a five-page local business site. This returns three, chosen by a person who looked, with what each one is actually costing you.