How to write a home page that actually converts
Most small business home pages fail the same way: they describe the business instead of answering the visitor's question. Here is the section-by-section fix.
Read itInsights · 9 articles
Guides & tutorials
Step-by-step tutorials you can follow yourself — writing pages that convert, planning content, and getting a site ready to launch.
The website launch checklist: 42 things to check before you go live
Launching is the moment every small mistake becomes public. This is the checklist we run on every site, grouped so you can work through it in one sitting.
Read itHow to write a service page that ranks and sells
Your home page cannot rank for everything. Service pages are where local search is actually won — one page, one service, one intent.
Read itA content plan you can actually keep: 30 minutes a week
Every content strategy fails the same way: it assumes you have three hours a week. This one assumes you have thirty minutes, and works anyway.
Read itBetter business photos with the phone in your pocket
Stock photos tell visitors you have nothing of your own to show. Your phone is good enough — the technique is what is missing.
Read itWhat to send your web designer (and what slows every project down)
Website projects rarely run late because of design. They run late waiting for content. Here is everything to gather before day one.
Read itWebsite analytics for people who do not care about analytics
You do not need dashboards. You need to know whether the phone rings more this month than last, and which page is responsible.
Read itTwenty website fixes you can do this afternoon
No redesign, no budget, no developer. Twenty changes that take under half an hour each and reliably produce more enquiries.
Read itShould you publish your prices? Almost always, yes
'Every job is different' is true and is not a reason to publish nothing. Here are four ways to be honest about price without quoting blind.
Read itOther topics
Local SEO8How local search actually works, and the unglamorous work that moves you up the map pack in a small market.Websites8What makes a small business website fast, findable and maintainable — and which decisions you only get to make once.Worked examples3Full walkthroughs of how a project runs end to end, with the numbers and the trade-offs shown. Composite scenarios, not named clients.News & notes3What we are building, what is changing in search, and what it means for a local business.