The first ten clients to sign a launch agreement get 50% off the one-time website build. Launch One-Page drops from $300 to $150; Launch Five-Page from $500 to $250.
Discounts without a stated reason invite the obvious question — if it can be $150, why was it ever $300? So here is the reasoning, plainly.
Why the discount exists
A new web business has a specific problem: nobody can see finished work, because there is none yet. Portfolio, reviews and local reputation are the three things that produce enquiries, and all three require clients you cannot yet attract.
The usual solutions are to work free — which trains everyone involved to treat the work as worthless — or to spend money on advertising to strangers. The third option is to price the first ten builds below cost and be open about why.
What is being bought with that discount is straightforward: ten finished sites to show, ten local businesses who can be asked honestly for a review, and ten real projects to prove the process against.
The honest economics
A one-page launch takes six to eight hours end to end once intake and launch are counted. At $150 that is well under $25 an hour, which is below the cost of doing the work.
That is deliberate, and it is why the promotion is capped and why it excludes the recurring services. The launch package is an acquisition product. Managed Hosting & Care and local SEO are the parts that make the arrangement sustainable over time, and those stay at their normal prices.
The full terms
- Applies to Launch One-Page and Launch Five-Page only. Business Pro is not included.
- Limited to the first ten signed agreements with paid deposits. A quote does not hold a slot; a signed agreement with a deposit does.
- Cannot be combined with any other promotion.
- Excludes tax and recurring services — Managed Hosting & Care, local SEO packages and the article plan are all at standard rates.
- Original scope, content deadline and revision limits stay in place. The discount reduces the price, not the agreement. One consolidated revision round is still one round.
That last point matters most. A discounted project is not a smaller project or a lower-priority one. It is the same scope at a lower price, which only works if the scope stays fixed.
What is not discounted, and why
| Service | Price | Why it is not in the promotion |
|---|---|---|
| Managed Hosting & Care | $50–75/month | Ongoing cost of hosting, monitoring and support time |
| Local SEO packages | $199–649 setup, $149–549/month | Ongoing skilled work every month, not a one-time build |
| Monthly Article Signal Plan | $250/month | Five researched articles a month is recurring production |
| CMS Setup | $350 | Adds an editing layer with its own ongoing maintenance |
| Business Pro | $1,000 | Already priced as a bundle at the cost of its parts |
What you get either way
- A responsive, professionally built site with a fixed, written scope.
- Your domain registered in your own name.
- SSL, launch checks and redirect mapping if you are replacing an existing site.
- LocalBusiness structured data and correct metadata on every page.
- One consolidated revision round.
- A clear statement of what you own before you pay anything.
Common questions
- How do I know how many promotional slots are left?
- The counter on the site shows the remaining slots and is updated as agreements are signed. When it reaches zero the promotional pricing stops and the banner comes down.
- Does the discount mean lower quality work?
- No — the scope, the process and the revision round are identical. What is different is the price, and the reason is stated above: the first ten projects buy a portfolio and local reputation that cannot be bought any other way.
- Can I get the promotional price and skip the monthly care?
- Managed Hosting & Care covers the hosting, SSL and deployment the site runs on, so it is part of the arrangement rather than an upsell. What it is not is a lock-in: you own the site and can take it elsewhere.
- What happens after the ten slots are gone?
- Prices return to $300 for Launch One-Page and $500 for Launch Five-Page. Anyone already signed keeps their agreed price for that project.