Google Business Profile: the complete setup and optimisation guide
For a local business, your Google Business Profile outranks your website for most searches. It is also free, and most owners fill in a third of it.
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Tagged “tutorial”
How to write a home page that actually converts
Most small business home pages fail the same way: they describe the business instead of answering the visitor's question. Here is the section-by-section fix.
Read itThe website launch checklist: 42 things to check before you go live
Launching is the moment every small mistake becomes public. This is the checklist we run on every site, grouped so you can work through it in one sitting.
Read itHow to write a service page that ranks and sells
Your home page cannot rank for everything. Service pages are where local search is actually won — one page, one service, one intent.
Read itA content plan you can actually keep: 30 minutes a week
Every content strategy fails the same way: it assumes you have three hours a week. This one assumes you have thirty minutes, and works anyway.
Read itBetter business photos with the phone in your pocket
Stock photos tell visitors you have nothing of your own to show. Your phone is good enough — the technique is what is missing.
Read itWhat to send your web designer (and what slows every project down)
Website projects rarely run late because of design. They run late waiting for content. Here is everything to gather before day one.
Read itLocal keyword research without paying for a single tool
Paid keyword tools are built for national markets and routinely report zero volume for phrases that ring your phone weekly. Here is the free method that works locally.
Read itService area pages done right (and the doorway-page trap)
Location pages are the most commonly botched part of local SEO. The template approach is exactly the pattern search engines were built to discount.
Read itWebsite analytics for people who do not care about analytics
You do not need dashboards. You need to know whether the phone rings more this month than last, and which page is responsible.
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