Google Business Profile: the complete setup and optimisation guide
For a local business, your Google Business Profile outranks your website for most searches. It is also free, and most owners fill in a third of it.
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Tagged “local seo”
How to rank in the map pack (and why proximity beats everything)
Three businesses appear in the map results. Everyone else scrolls. Here is what decides which three, and what you can genuinely influence.
Read itHow to get more Google reviews without being awkward about it
Most customers are happy to leave a review and never do, because nobody asked at the right moment or made it a two-tap job.
Read itThe local SEO checklist for Chatham-Kent businesses
Everything that moves the needle for a local business in a small Ontario market, in the order it is worth doing.
Read itLocal keyword research without paying for a single tool
Paid keyword tools are built for national markets and routinely report zero volume for phrases that ring your phone weekly. Here is the free method that works locally.
Read itNAP consistency and citations, explained without the jargon
Citations are the least glamorous part of local SEO and one of the most commonly sold. Here is what genuinely matters and what is being oversold to you.
Read itService area pages done right (and the doorway-page trap)
Location pages are the most commonly botched part of local SEO. The template approach is exactly the pattern search engines were built to discount.
Read itThe first 90 days of local SEO: what actually happens, week by week
Local SEO is sold on outcomes and delivered as a sequence of unglamorous tasks. Here is the actual sequence, and when to expect what.
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